About Rich Piana 5% Nutrition
Rich Piana 5% Nutrition is more than just a supplement brand – it’s a lifestyle built on the relentless pursuit of greatness. Founded by the legendary bodybuilder and entrepreneur Rich Piana, the brand was created with a mission to support the 5% of people who are willing to do whatever it takes to achieve their fitness goals.
Driven by Rich's personal philosophy and uncompromising attitude, 5% Nutrition offers a bold range of sports supplements designed to push boundaries and deliver real results. From high-powered pre-workouts and all-in-one recovery formulas to muscle-building aminos and hardcore health support, each product is carefully formulated to meet the demands of serious athletes, bodybuilders, and high-performance individuals.
Our Mission
At 5% Nutrition, the goal is simple: to provide the most effective, high-quality supplements for those who train with intensity, live with passion, and commit themselves 100% to the grind. Every product reflects the spirit of Rich Piana – raw, real, and brutally honest.
We don't just sell supplements. We promote a mindset. We back those who live the 5% lifestyle – individuals who refuse to settle for average and strive to be exceptional in everything they do.
What We Offer
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Pre-Workout Formulas – Unleash explosive energy, focus, and pump with heavy-hitting blends designed for maximum performance.
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Intra & Post-Workout Recovery – Fuel your body and accelerate recovery with premium amino acids, carbs, and hydration support.
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Muscle-Building Support – Hardcore formulas including creatine, test boosters, and nutrient-dense blends to build and maintain mass.
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Health & Wellness Essentials – Daily organ support, greens, and multi-function products to optimise your overall well-being.
Legacy of Rich Piana
Rich Piana was more than a bodybuilder – he was an icon. His no-nonsense approach, authenticity, and unapologetic work ethic earned him a global following. 5% Nutrition continues his legacy, upholding the standards he set and inspiring the next generation of lifters to live large, train hard, and never quit.
Join the movement. Live the 5% life.